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A new perspective of business analytics

mike's Blog
Description:
Mike brings an operational perspective to his writings, always looking for reliable, practical solutions that are short on process and long on business value. With an engineering degree and more than 20 years in IT management, go figure.

Surveying the Survey Industry

Posted by: mike in Untagged  on

The Risk: Survey data management is a crowded vertical. People want solutions that exceed their requirements and continue to deliver new value. A satisfied customer will remain a loyal one, which is essential to remaining competitive in your industry.

The Need: In order to remain competitive, you must be able to provide data analysis that stretches beyond a few charts and standard reports.

The Problem: Solution providers hold back on data analysis and visualization because:

  • Commercial BI products are too expensive to re-license,
  • Desktop products can’t handle the data volume,  
  • Data analysis is not a core competency within their development team, and
  • Custom report development is time consuming and non-strategic.

The Solution: Customers can have millions or billions of lines of data that require in-depth and custom analysis. They demand more for their money and want to know everything about their company processes, their customers, and their brand. In order to satisfy your client base, you should demand an application that is:

  • Cost effective for you and your customers,
  • Capable of handling large volumes of data, 
  • Provided by experts in the development of commercial analytical data processing software, and
  • Able to streamline reporting activities, saving you countless hours in the process.

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You may already provide standard reports, but customers are asking for more. They want to customize and optimize their Survey solutions. You need tools that allow you to satisfy their needs without a heavy investment in software, skills development or valuable time.

Stop resisting their customization requests – exceed their expectations and keep your customers! Read more about how Nextanalytics can simplify your survey reporting.