When a user has "new" business question, underlying data is created on-the-fly with no IT overhead either to design it, or to maintain it.

* single-pass queries, such as SQL;
* single data source;
* complex SQL & MDX being the gating factor in answering business questions;

Due visualization being based on query technology, the data you're going to discover just isn't going to be that interesting.

What these products need is a "business layer" sitting on top of the query results. 

Advanced metrics and kpis can be developed in a business layer, without much impact on the database.

If it can be created in-memory, so much the better.

If visualization products can plot it, even better.

Our product acts is an in-memory business layer and can supply data to any BI or visualization tool. We give them useful numbers to display and explore visually.

On top of that, per your previous page in this article, it is highly desirable that the business user can experiment with and author their own metrics and KPIs.  Again, we've solved that.  Come take a look!